article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Nothing can be more damaging than a misleading or careless CTO.

article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Then there were also certain social channels that worked for awhile but didn’t stick. So we had those two assets: Website Grader and the resulting email list.

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

You can always tell during this discussion whether the entrepreneur has logged into their products, talked to their customers, read all the news stories and gotten all of the back channel info on the competition. One of the large parts of the burn was PR, Marketing and attending conferences. Can’t go a mile deep on competition?

article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

(Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) He previously co-founded and served as Chief Technology Officer of IMVU. Later, I discovered you could get paid to program computers, and really never looked back. Would love to get in touch.

article thumbnail

What is Sweat Equity Worth?

www.entrepreneur.com

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? How to Speak ‘IRS’ Language During an Audit.

article thumbnail

The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

article thumbnail

SundaySky Raises $9 Million to Disrupt Dynamic Video

VC Cafe

Founded in 2006 by Yaniv Axen (CTO) and Shmulik Weller (currently serves as CEO),SundaySky is headquartered in New York with a research and development office based in Tel Aviv. Some of its current clients include travel sites, real estate listing sites and publishers such as The History Channel and The Discovery Channel.

Video 74