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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. Influencer marketing will be less pay-to-play and more like earned media, on the obvious Youtube and Instagram but also on other community-driven platforms whether visual, audio, or written.