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28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. Influencer marketing will be less pay-to-play and more like earned media, on the obvious Youtube and Instagram but also on other community-driven platforms whether visual, audio, or written.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. To get quick wins, the likelihood is you’re going to have to pay to play.