The Next Web

FEBRUARY 1, 2014

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. A marketer should attempt a combination of writing on a personal blog, writing for an employer’s blog and for third-party publications through guest blogging and syndication to get the most reach.

Leadership 146

Leadership Marketing Social Media Audience 146

Both Sides of the Table

JANUARY 18, 2014

If the deal is from out of your geography and/or out of your focus area or a deal is being referred by a well-know investor who normally co-invests with similar syndicates – at least ask yourself, “Why am I so lucky to be getting this call.” In short – I am looking to find differentiation. End of story.

Cofounder 337

Cofounder Syndicate Syndication Angel Investor 337

ConversionXL

MAY 27, 2022

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?

Cost 36

Cost Marketing Audience Media 36

ConversionXL

MARCH 20, 2019

As one reviewer conceded , that’s a challenge that software can’t solve: For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of resources (again) and mentality. Image source ). For some, that poses a risk.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

SVPG

SEPTEMBER 30, 2016

This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Because she understood the potential for IP-based syndicated content technology, Alex started searching for new and useful ways to put this technology to use.

Product 60

Product Technical Review Software Review Engineer 60