Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. But a text will.

Marketing 50

Marketing Redemption Channel SMS 50

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Each of these channels present sharing opportunities as well, and by extension further repurposing. Use Hyperlinks.

Small Business 73

Small Business Audience Channel Direct Marketing 73

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I think this is a bit of a generalization. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing.

Marketing 40

Marketing SMS Channel Conversion 40

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167