Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 120

Analytics Retention Social Media Campaign 120

Occam's Razor

JANUARY 28, 2013

Shows me again if the product is in stock. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Most of the blame rests on the advertiser whose ad you are seeing right now.

Analytics 60

Analytics Marketing Mobile Audience 60