Startup Professionals Musings

FEBRUARY 15, 2021

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Partner 434

Partner Non-disclosure Agreement Intellectual Property Non-Compete 434

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. These multipliers also are no substitute for a highly engaged and trained team, supplied with the right tools and leadership.

Marketing 299

Marketing Social Media Merger Acquisition 299

Startup Professionals Musings

AUGUST 1, 2014

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

JULY 9, 2009

So I got out out of the building to meet and understand our customers and distribution partners. I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners.

Silicon Valley 155

Silicon Valley RSS California Video 155

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318