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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

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5 Things You Should Never Say When Fundraising

Up and Running

Almost any attorney can break through a non disclosure agreement, so it doesn’t protect your ideas at the end of the day anyway. And in fact, many investors will actually enjoy helping you build or rebuild your business plan over time, and may suggest different distribution channels, go-to-market strategies, etc.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. The non-disclosure agreement (NDA).

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. In every case, make sure your intellectual property is protected up front with a two-way non-disclosure agreement. Complementary advantages can expand both markets. A competitor may have complementary strengths.