This Week in VC with Dana Settle of Greycroft Partners
Both Sides of the Table
MAY 19, 2010
Greycroft is an early-stage VC. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010.
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