Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. they’ll flock to your channel with marketing budgets and tech prowess.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. To help with that, I’ve created a non-exhaustive list of questions to serve as a lightweight reference sheet for any new DTC entrepreneur. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49