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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. The book is available on Amazon, Barnes and Noble and all of your regular channels. And it was great until 2009 came along. (18:57):

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Transform Data's Impact: Pick The Right Success KPI!

Occam's Razor

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), The challenge occurs when the Success KPI for all of the above campaigns is set as In-Store Sales. Or, Lifetime value.

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