Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

SEPTEMBER 20, 2010

We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. A smaller problem for normal sites with just text and some images, but a huge problem for fat ugly flash heavy websites (especially the, still annoying, ones with flash intros).

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Startup Lessons Learned

NOVEMBER 7, 2008

It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. Adword is a PPC method to promote your website. This is one of the blog we posted about how some company is doing SEO to promote the website. November 8, 2008 8:44 AM OneDish said.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

OCTOBER 14, 2014

I can't think of a better way to identify which content we create (pages, videos, interactive quizzes, comparison charts, op ed articles, flash magic thingies) is adding the most value… Again, same strategy. Clicking on Channels shows you the first report. If you do use them, please consider the data collection methodology.

Analytics 133

Analytics Vertical Metrics Web 133