Channel Forecast Matching Sales Cycle 
ConversionXL
MARCH 6, 2019
The same video content likely works well in other channels. The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.).
Duct Tape Marketing
APRIL 5, 2023
Seven different channels and Facebook have since come out with their sort of version of this and marketers are a little bit upset. They're on 20 different channels and most businesses can't do 20 different channels. And then we can start, once the data is right, then we can start to forecast and predict better.
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