Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Occam's Razor
SEPTEMBER 15, 2014
According to Pew, while cell phones are nearly ubiquitous around the world (95% China, 91% Chile, 82% Kenya), penetration of smartphones are still getting there (37% China, 39% Chile, 19% Kenya). controlled experiments) in the reality check section of my detailed post on multi-channel attribution modeling.
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