Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Two words: Primary Key.
116 
Let's personalize your content