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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. If your company isn’t properly aligned, work on opening channels of communication and data sharing. Test different channels. Tools for IP-targeted ads: MRP ; Terminus.

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Customer Marketing Channel Acquisition 98
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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