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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. That’s ~12% more than the average person.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Ask your sales team: How do different product categories do throughout the year? We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks.

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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences. Illustrated by Larry Kim.

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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. Lead capture forms made sense in an era when phone and email were the dominant communication channels. Image Source.

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Transcript of Winning Your Dream Clients

Duct Tape Marketing

Jake: Yes, so basically the whole concept for the Dream Client campaign came up where I basically read “The Ultimate Sales Machine” by Chet Holmes many years ago. That’s the simple one, and then after that, whenever they accept it we send them another message that’s, once again, not sales-y.

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3 Steps to Double Inbound Leads in 60 Days

Duct Tape Marketing

They are convinced that the only way to get more leads is to increase the amount of people who see their messages. They are convinced that rapidly multiplying leads and sales is just a fantasy. Go deeper than “ we need more sales ,” “ we need more staff ,” “ we need faster processors.” And they are always wrong.

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How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Leads generated. Direct sales. If that form is attached to a single blog post, you know that any leads with that tag came from that blog post.

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