Remove Channel Remove Lean Remove PR Remove Valuation
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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, our goal could be: Create demand for our products and drive it into our sales channel. Founders ask me all the time whether they should hire a PR agency.

Marketing 310
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Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Billion Valuation, Multiple VCs Say – [link]. What Every Start-up Should Know about PR – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. 4 Code-Free Steps to Launch Your Business Website – [link].

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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How to Flip Your Startup in 5 Steps

ReadWriteStart

Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.

Lean 144
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Applied Venture and the inexorable rise of value-add VC

The Equity Kicker

The other most common focus areas for platform teams are to employ talent and PR/marketing experts who give advice to portfolio companies on strategy in these areas and have relationships and discounts with pre-vetted agencies who can deliver the work. Although it is early days, we’re starting to see some positive data for our own portfolio.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.