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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Founders ask me all the time whether they should hire a PR agency. Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem.

Marketing 312
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

In addition to FOMO it is partly driven by massive increase in valuations for earlier-stage companies who raised money at bit seed prices but who still have product risk. million pre-money valuation is now raising $1 million at a $12 million valuation the next investor has nowhere to go but up (or sit out the investment).

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Tiered Valuation Caps

Austin Startup

TL;DR: Using a “tiered” valuation cap structure in a convertible note or SAFE can provide flexibility that bridges the gap between (i) what founders expect their company to be worth in the near future, and (ii) what investors are comfortable accepting now. Did you get a “good” valuation? What a valuation cap isn’t.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

A sponsorship strategy should cover five areas: Assets Audience data Asset valuation Activations Market identification. Asset valuation. PR Week does this in a Twitter poll. Lean on your professional networks too. It ensures you’re targeting the right companies with an offer that makes sense for both parties.

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Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Billion Valuation, Multiple VCs Say – [link]. What Every Start-up Should Know about PR – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. 4 Code-Free Steps to Launch Your Business Website – [link].