Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

NOVEMBER 18, 2011

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. Social networking is a very important marketing channel at some startups – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link].

Social Media 96

Social Media Small Business Design Media 96

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

APRIL 28, 2020

I’ve been working in PR for close to 15 years, and I still spend more time than I’d like trying to get clients to understand the importance of crisis planning. Lean into the fear! In most cases, going radio silent on your social media channels or telling a reporter, “No comment,” is a major misstep. COVID-19 is a great example.

PR 204

PR Social Media Lean Media 204

Up and Running

JANUARY 25, 2018

Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. If you’re looking for more details on how to write a simple business plan, consider using Bplans’ free downloadable Lean Plan template. List who’s on your team and why.

eCommerce 96

eCommerce Business Plan Audience Lean 96

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 206

PR China Lean Channel 206

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. What Every Start-up Should Know about PR – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. 4 Code-Free Steps to Launch Your Business Website – [link]. Spotify Is Raising At A Stunning $3.5

Social Media 93

Social Media Small Business Design Media 93

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Tesla’s note doesn’t bleed emotion; it just leans on brutal transparency. Target’s letter looks like it was written by a PR team and approved by the CEO. Len Kendall is the founder of CentUp. Who’s the author?

Technical Review 134

Technical Review PR Warrant Africa 134

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. Marketing: Which channels are they active on? They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. YETI tells a consistent story across all channels. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Both Sides of the Table

MARCH 11, 2011

The Wedding Channel. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. When he tells his stories from the 1990′s your realize that he was probably the original “lean startup.&# Shopping.com. Commission Junction. Insider Pages.

Product 350

Product Tuvalu Dilution Incubator 350

Up and Running

OCTOBER 7, 2014

DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. .” ” I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business.

South Africa 157

South Africa Software Review Green Technical Review 157

crowdSPRING Blog

JUNE 28, 2013

Lean Marketing Tips: Public Speaking – [link]. Creativity still rules, even in old channels like direct mail. The Most Effective Ways to Make It Right When You Screw Up | HBR – [link]. Breaking Down the Methodology Behind Word of Mouth Marketing | by Dan Martell – [link]. Great example – [link].

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. press and use it to generate end user demand and then drive that demand into our sales channel. Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

OnlyOnce

APRIL 26, 2011

We stole a lot of our process from some of the leading thinkers in the “Lean Startup” space – particularly Gary Blanks’ Four Steps to the Epiphany and Randy Komisar’s Getting to Plan B. Create sales collateral, white papers, lead generation programs, case studies and PR plan. This is where the ongoing feedback was crucial. The Process.

HTML 74

HTML Development Team Review Business Model Technical Review 74

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.

Silicon Valley 122

Silicon Valley Product RSS California 122

crowdSPRING Blog

MARCH 22, 2013

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. Verizon Seeks to Shake Up Fees for TV Channels – [link]. Look for the other photos in the Other section below. Innocent Drinks: Don’t be Afraid to Start Small | Startup War Story – [link].

Social Media 105

Social Media Small Business Design Media 105

Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. The result is usually hilarious.

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. The Atlantic Technology Channel (thanks Alexis) 39. Reply Alexis Madrigal says: October 4, 2010 at 8:01 pm Don’t forget your good friends at The Atlantic Technology Channel. YouNoodle 33. Lovely Pages 34. TechPluto 36.

Technical Review 63

Technical Review Startup Software Review PR 63

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

Community 158

Community Management Lean Software Review 158

crowdSPRING Blog

AUGUST 2, 2016

To that end, it’s another channel for her to motivate the folks willing to help her win. Though the resulting negative PR from these tweets probably won’t do much to hurt him among current supporters, it does alienate traditional and moderate Republicans he’ll need in his coalition come November. Verdict: Clinton.

Social Media 48

Social Media Marketing Campaign PR 48

Steve Blank

JULY 16, 2009

Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Rocket Science was just another one of those companies (with better PR). Tell them how great it’s going to be and see how many pre-orders we can get.” They think the games stink.” Order Here.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

Up and Running

FEBRUARY 6, 2017

So, if you’re anything like me, your first startup will need to be self-funded and operated with a very lean budget. Google Webmasters has a fantastic channel, chock-full of helpful guides based on the expertise of the team that makes Google work. I didn’t enjoy the benefits of wealthy parents or a trust fund.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Startup Lessons Learned

NOVEMBER 26, 2012

We'll be discussing the Lean Startup movement, the upcoming conference, and whatever else you decide you want to ask about. Throughout the hour (from 10am-11am) we'll be picking people to win free tickets to the Lean Startup Conference on December 3. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

Lean 159

Lean San Francisco Houston Engineer 159

ReadWriteStart

MARCH 27, 2011

Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.

Lean 144

Lean Startup Agile Coder 144

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.

San Francisco 44

San Francisco Startup PHP San Diego 44

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing is at its peak.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

The Equity Kicker

JULY 8, 2019

The other most common focus areas for platform teams are to employ talent and PR/marketing experts who give advice to portfolio companies on strategy in these areas and have relationships and discounts with pre-vetted agencies who can deliver the work.

Portfolio 84

Portfolio LP Venture Capital Partner 84