Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168