Remove Channel Remove Partner Remove SEM Remove Wiki
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works.

Wiki 311
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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Lean Startup Wiki - including a complete list of local meetups and meetup organizers. April 23, 2010 in San Francisco.

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Lessons Learned: Don't launch

Startup Lessons Learned

Establish credibility with potential partners. You need to combine your product with others, and this requires partners like OEMs or system integrators. A marketing launch can help you get in the door with those partners, if youre having trouble getting their attention. Start with a five-dollar-a-day SEM campaign.