Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. Marketing is at its peak.

Silicon Valley 266

Silicon Valley Product Startup Product Development 266

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. To Order Outside of the U.S. Now In Print!

Lean 253

Lean Silicon Valley Startup RSS 253

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. What did they think the leaders most important attributes were?

Silicon Valley 194

Silicon Valley RSS Software Review Technical Review 194

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

mashable.com

OCTOBER 11, 2011

Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Determine which demographic — and therefore, which publication — would be interested in your startup. Then research which journalists at that publication cover the vertical in which your startup or its news would fall.

PR 103

PR Startup Social Media Technical Review 103

www.rocketwatcher.com

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. If you enjoyed that, you should subscribe!

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B2B Metrics Marketing Startup 42