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10 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

2- Grow our customer base. Photo Credit: Charlotte Ang. Growing our customer base through our network’s referral basis has worked greatly for us. Most of our sales come from warm leads through word of mouth. Thanks to Charlotte Ang, Fixwerks ! #3- 5- Grow our brand and lead generation.

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? CAC is how much you spend to acquire a customer.

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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

A new customer purchase, with software and services, easily runs into the six-figures. We’ve been seeing estimates that customers in complex purchases believe that they have completed anywhere from 60% to 80% of their buying process before they ever talk to a vendor on the phone. This is a not a quick turnover process.