Duct Tape Marketing

DECEMBER 1, 2022

She's also a principal co-founder at Marketing Props, and the author of Everybody Writes Your New And Improved Go-to Guide to Creating Ridiculously Content. Actually, I just got a, a second edition, sorry, I just got the, a first edition of Charlotte's Web by a friend. Oh, that's the second addition. And welcome to the show.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Duct Tape Marketing

SEPTEMBER 5, 2014

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? Dan Kraus is the founder and president of the Leading Results marketing agency and a Master Duct Tape Marketing consultant. SIXTY TO EIGHTY percent finished before you ever get to talk with them.

Sales Cycle 69

Sales Cycle Forecast Charlotte Lead Generation 69

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Charlotte’s Web: Brand Perception. Image courtesy of Charlotte’s Web Hemp.

Marketing 162

Marketing Charlotte Naming Design 162