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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

We work with a lot of technology re-sellers/dealers/vars and they sell complex and expensive software, which performs critical functions for mid sized and smaller large businesses. A new customer purchase, with software and services, easily runs into the six-figures. This is a not a quick turnover process.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Charlotte’s Web: Brand Perception. Image courtesy of Charlotte’s Web Hemp.

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