What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. You may also want to consider measuring social media engagement and keeping an eye on your online reviews.
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