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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can likely calculate, these values. CLV is the net value of a customer to the company–how much money a customer spends during their entire relationship with you, minus the costs of products and services they buy.

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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out. Dan Kraus is the founder and president of the Leading Results marketing agency and a Master Duct Tape Marketing consultant. inbound marketing Lead Conversion Lead Generation Marketing Strategy Dan Kraus'