Remove Charlotte Remove Sales Remove Sales Cycle Remove Technology
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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

We work with a lot of technology re-sellers/dealers/vars and they sell complex and expensive software, which performs critical functions for mid sized and smaller large businesses. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?

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How to pivot away $34m: Israel’s Xeround shuts it doors with a lesson

The Next Web

Sales cycles were long and unpredictable. At this point, investors looked to pivot once again, keeping the technology but reconsidering their target market. Charlotte Yarkoni – a senior exec at Amdocs, was asked to take over as CEO, and see if she could turn Xeround into a sort of ‘mini Amdocs’.

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