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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. According to Pew, while cell phones are nearly ubiquitous around the world (95% China, 91% Chile, 82% Kenya), penetration of smartphones are still getting there (37% China, 39% Chile, 19% Kenya).

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