Churn Rate Continuous Deployment Lean Metrics 
Startup Lessons Learned
SEPTEMBER 13, 2010
Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?
The Next Web
AUGUST 6, 2012
The best timing is when you are adding 1-3 customers each day and you will see the improvement in the churn rate. Yeah, I’m a big believer at being lean and to always practice continuous deployment. On the other hand, without knowing what is working for our metrics and KPI we will just be in the dark.
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