How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. Lifetime value (LTV). Lifetime value (LTV).
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