Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. Ideally your executive summary will be 1-2 pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more. An online software company might look at churn rates (the percentage of customers that cancel) and new signups.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

NOVEMBER 12, 2018

Subscription boxes are nice because they’re designed to retain customers. Consider landing page design , easy email sign up, and potential deals for pre-subscribers during the pre-launch promotion as well. Will you have a custom box designed, or will you keep it super simple at first? Marketing and sales plan.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

OCTOBER 30, 2019

The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. For example, do you include staff salaries? How to master CRO for SaaS.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. For example, do you include staff salaries? How to master CRO for SaaS. Tactical resources.

Retention 48

Retention Metrics Churn Rate Acquisition 48