Churn Rate Dilution Early Stage Finance 
Both Sides of the Table
MARCH 19, 2013
If you’re an early-stage enterprise startup services revenue is exactly what you need. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. That it is non-dilutive financing? We only want software revenue.”
Seeing Both Sides
OCTOBER 24, 2015
Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?
maplebutter.com
JANUARY 8, 2013
If you believe in it – then finance whatever you can yourself. When it comes to early stage investing – it’s all gut. Does it make sense to spend this time speaking about your early stage start-up when your product has not even entered Alpha testing? Co-founders are the highest form of dilution to a business.
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