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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. Image source ).

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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

In eCommerce , it is exemplified by Amazon. Instead, start simply and leverage lead generation forms and collect contact information for your email communications. Thus, proactively implementing the above 5 points will ensure that you cut your churn rate and entertain more happy and satisfied customers that keep coming back.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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8 Smart and Practical Ways To Increase Your Small Business Profits

crowdSPRING Blog

Here’s a good read from Moz on Pruning Your eCommerce Site: How & Why. For example, when we evaluated whether to participate on social networks, we looked at five goals: lead generation, building a community, building brand awareness with a new audience, managing brand perception, and customer service.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. 3 ways to find proposition pivot or expansion opportunities. Image source ).

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