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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
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How to Get Initial Traction with a Marketing Budget of Zero

Up and Running

Get your elevator pitch right, and spread the message consistently across all media vehicles. A higher percentage of conversions is probably a better metric than sheer number of conversions. Providing proper expectations will minimize the churn rate. “New ideas need audiences like flowers need bees.