article thumbnail

How to Write a Business Plan for a Subscription Box Service

Up and Running

The five key metrics to judge your subscription model’s success are: Churn and churn rate. Intellectual property. Trademarking your business name, logo, and so on are the main intellectual property issues for a subscription box. MRR (monthly recurring revenue). LTV (lifetime value).

article thumbnail

How to Write a Business Plan

Up and Running

Intellectual Property : Again, this mostly applies to technology and scientific ventures. But, if you have intellectual property that is proprietary to your business and helps your business defend itself against competitors, you should detail that information here. Exit Strategy.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Some private equity funds are quantifying their exit strategy in a concerted way.