Churn Rate Exit Strategy Intellectual Property Metrics 
Up and Running
MAY 1, 2014
Milestones and Metrics. Intellectual Property : Again, this mostly applies to technology and scientific ventures. But, if you have intellectual property that is proprietary to your business and helps your business defend itself against competitors, you should detail that information here. Milestones and Metrics.
Up and Running
NOVEMBER 12, 2018
Key metrics. Going smaller, use key metrics to ensure that your business is on track to reach your milestones. The five key metrics to judge your subscription model’s success are: Churn and churn rate. Intellectual property. MRR (monthly recurring revenue). Key assumptions and risks.
David Teten
DECEMBER 3, 2019
Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds.
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