Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

DECEMBER 2, 2020

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. There are several approaches to creating a marketing funnel.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

FEBRUARY 12, 2019

Instead, use real names and real customer challenges. and Canadian markets. Were there other cars on the market at that time? What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales ? Serves U.S.,

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

JANUARY 24, 2014

Instead, use real names and real customer challenges. Serves US, UK, and Canadian markets. Were there other cars on the market at that time? For example, here’s an appropriately detailed financial forecast for a SaaS (software as a service) business: We leverage the site traffic and customer base of partners A, B, and C.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Up and Running

MAY 1, 2014

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Target market. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

NOVEMBER 12, 2018

Target market (intended customers). Marketing and sales plan. Target market : What groups of people will want your box? Opportunity: Proving there’s a market for your subscription box. Target market. If you’re writing a Lean Plan, keep it shorter and think about making it easy to revisit and revise often.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63