article thumbnail

9 Things That Take a Pitch From Good to Great

Up and Running

What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales ? percent average conversion rate. 5 percent monthly churn rate. percent average conversion rate. 5 percent monthly churn rate.

article thumbnail

9 Things That Take a Pitch From Good To Great

Up and Running

What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales? 0.22% average conversion rate. 5% monthly churn rate. 0.22% average conversion rate. 5% monthly churn rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Business Plan

Up and Running

Your business plan isn’t complete without a financial forecast. Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy? An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Sales Forecast.

article thumbnail

Recurring Revenue is Magic

Seeing Both Sides

Your forecasting process is much more accurate. In a SaaS or subscription software business, you can predict your churn rate and new business closings to determine your growth rate. Which means it is hard to ramp up or down expenses smoothly to match revenues.

Revenue 54