Churn Rate Founder Software Developers Vertical 
ConversionXL
MARCH 17, 2021
Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.
ConversionXL
NOVEMBER 5, 2020
Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Conduct client development interviews. Churn rate was high for a service that many organizations saw as a “nice to have.” Choose to expand vertically or horizontally. As a solo-founder at the time, that was huge.
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