SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Do you include revenue sharing with other parties?
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