Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000. A profitable business will have a positive CLTV.
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