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You Need to Win the Battle for Share of Mind

Both Sides of the Table

Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? This year’s Tamagotchi?

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The Superbowl ad test

Startup Lessons Learned

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. The PR firm helpfully left out that context.)

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Save Asia for post-IPO. Your default position should be to consider Europe as your pre-IPO growth story, and Asia only after you’re a high-flying public company. Philippe Botteri. Bessemer SaaS Law #8.