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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

For example, leadership can use high-level KPIs to measure the overall performance of the company, and managers can use granular KPIs to gauge the effectiveness of processes, such as sales, marketing, or procurement. Customer churn rate: shows the percentage of customers lost in a given period (e.g.,

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. This way, you can focus on business development, communications, and awareness to build a sales pipeline and “validate” early demand.

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