Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. And given the paucity of business metrics at this point in a startup’s lifecycle, spreadsheet analysis is of little help. At this stage, the team is seeking market and customer validation metrics.
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