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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 113
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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. And given the paucity of business metrics at this point in a startup’s lifecycle, spreadsheet analysis is of little help. At this stage, the team is seeking market and customer validation metrics.

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Scaling is Hard, Case Study: athenahealth

Seeing Both Sides

There are many companies that are competing to be the “operating system” for small businesses. In 2012, analysts estimate they will do $425 million in revenue and $85 million in EBITDA. And when you do pivot, pivot hard. Athena's financial performance has steadily grown alongside their product footprint and physician penetration.