5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
the conversion). In the eCommerce funnel, a visitor: Comes from a campaign (with a campaign code). Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit? Does the funnel begin on the clickthrough to the site? Searches from products. Browses the product catalog.
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