5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. the conversion). In the eCommerce funnel, a visitor: Comes from a campaign (with a campaign code). Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit? Searches from products.
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