How to Use Personalized Content and Behavioral Targeting For Improved Conversions
ConversionXL
FEBRUARY 6, 2013
Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. According to a recent study location targeting more than doubles performance of mobile ads. Results were 149% increase in clickthrough rate to the Careers page. What is content personalization?
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